Apple may finally take Google head on and launch its own search engine. If media reports are to be believed, an important deal between Apple and Google is coming to end. As per the deal, Google pays billions of dollars every year to Apple to be the default search engine on Safari.
There are several indicators which suggest that Apple may be working towards its own search engine.
Apple is listing jobs in the fields of Artificial Intelligence (AI) and Machine Learning (ML) for experts.
Apple’s own search engine is likely to be more personalised and without ads, as per reports
Apple may reportedly be working on launching its own search engine. According to an online report, there are several indicators that support the move – from job announcements for search engineers to its Spotlight Search bypassing Google Search with iOS 14 beta. Google reportedly pays billions of dollars to Apple to remain the company’s default search engine on iOS, iPadOS, and macOS. However, a report said in July that the deal has come under the attention of a UK markets regulator. All these factors contribute to the conjecture that the Cupertino-giant may indeed be looking at developing its own search engine
Reports have it that Google pays Apple billions to remain as default search engine on the Safari Web Browser