TikTok gone, Facebook activates Instagram Reels in India

Reels comes just over a week after the Indian government banned 59 Chinese apps, including popular short-video and regional social media platforms like TikTok, Helo, Vigo Video, Bigo Live and Likee

New Delhi: At a time when the Indian market sees a void in the short video social media space, Facebook announced Instagram’s Reels feature is going live in India. Reels is Facebook’s version of TikTok and will run within the Instagram app. India is the fourth country to get the feature, after Brazil, France and Germany.

Reels comes just over a week after the Indian government banned 59 Chinese apps, including popular short-video and regional social media platforms like TikTok, Helo, Vigo Video, Bigo Live and Likee. Between them, these platforms command a total user base of about 400 million users.

Short video social media platforms

Short video features use in many social media platforms such as Gaana Instagram Facebook

Short video features will come in YouTube

People send more the time these short video social media apps

These platforms show abuse content, bad effects of youth